Although not necessarily the most original themes to follow the reflections in materials create confusion and an endless vortex of moving images.
"Iwan Halstead, Creative Director of daytrip says “early inspiration for the shop came from conversations with Gareth about ‘Witches of Eastwick’ and his work with Showstudio. I showed him a Hype William’s directed Busta Rhymes video and some materials and we felt we had a strong concept that echoed his brand ideology.”"
This is where my interest lies for this store, and maybe controvesially proves more interesting than the overall outcome itself
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