product launches go one steps further

A glass of expensive champagne on a swanky rooftop bar just doesn't cut it in the competitive world of product launches, which are all vying for VIP attendees and press coverage. 

Chanel decided to think outside of the square for the launch of the brand's new perfume, ‘Eau première,’ staging the event at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady to create an experiential event for guests, a "scenography" tasked with bringing the new fragrance and the heritage of the brand to life. Gady has created spaces for the likes of Louis Vuitton, Moet & Chandon and Apple.

http://www.thecoolhunter.co.uk/article/detail/1387/the-chanel-experience